
Blog
Practicing gratitude, creativity, and critical thinking by writing about things we like and why we like them.

Brand Strategy as Illustrated by Explosions in Movie Trailers
"Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt."
—Sun Tzu

“No Final Victories”: A Must-Watch Documentary About a Man Who Played Basketball
"I don’t have very many regrets, not because I lived a perfect life, but because life is a bunch of rolling hills, not mountains, or speed bumps instead of stop signs, and so you come to a situation and it’s neither good or bad. It just is, and what it means to you is what’s your take on it. But the second part of the equation is what are you going to do about it. A lot of times I’m completely wrong, but all you do is back up and start over."
—Bill Russell

Hand-Crafting an AI Brand
“Sometimes to survive, we must become more than we are programmed to be.”
—Roz

A Good Ol’-Fashioned (Party) Rebrand
“Life changes, and thus partying changes, and what it means to party evolves as well … It’s a conscious decision to look at life – despite all the evidence to the contrary – as an incredible event, and therefore to be grateful for it every day, and celebrate it every day. People celebrate Friday nights, holidays, birthdays and other special events. So being alive must be the most special event of all.”
—Andrew W.K.

Gratitude for a Lifetime of Conan O’Brien
“Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen.”
—Conan O’Brien

Celebrating SZA, Our Creative Muse
“I don’t have any control over what actually happens except for that I have full control over my will for myself, my intention, and why I’m there. That’s all that matters.”
—SZA

What a Pro Basketball Coach Teaches Me About Creativity, Authenticity, and Vulnerability
“There's nothing anyone in this circle can do to me that's gonna impact my identity and who I am as a person or a coach. We're either gonna win or we're not, and 40 years from now, none of you are invited to my funeral and that's it.”
—Joe Mazzulla

Welcome to the Kind & Funny Self-Expression Club
“It sounds so simple, but if you just be yourself, you're different than anyone else.”
—Tony Bennett

5 Things I Like About Looking Back on the First Year of This Blog
"Take a year and make a break, there ain't that much at stake. The answers could be relatively easy."
—Jason Isbell

5 Things I Like About this New Brand We Made for The Melanoma & Skin Cancer Institute
"You beat cancer by how you live, why you live, and in the manner in which you live."
— Stuart Scott

6 Things I Like About Birthdays
"Birthdays was the worst days, now we sip champagne when we thirsty."
—The Notorious B.I.G.

3 Competitive Cooking Shows I Like Because of Their Cohesive Brands
"Anyone who's a chef, who loves food, ultimately knows that all that matters is: 'Is it good? Does it give pleasure?'"
—Anthony Bourdain

6 Things I Like About A’ja Wilson’s Book “Dear Black Girls”
"This moment is bigger than me. This moment is for every girl who was told she wasn't enough."
—A'ja Wilson

5 Things I Like About the Brand We Built for Jennifer Fairfield, Mortgage Advisor
"Some bricks now baby, say, let's build a home."
—Jack White


5 Things I Like About Working With Kelly, Part 2
"Just don't give up trying to do what you really want to do. Where there is love and inspiration, I don't think you can go wrong."
—Ella Fitzgerald

5 Things I Liked About Almost Missing My Friend’s Wedding Because of My Mistake
“If you can really laugh at yourself loud and hard every time you fall, people will think you’re drunk.”
— Conan O'Brien

Something I Like About Each of the 15 Breweries Within a Mile of My House
“I’m the first brewer to be elected governor since Sam Adams in 1792. It’s been a while.”
—John Hickenlooper

5 Things I Like About this Article on Simone Biles by Katie Baker
“At the end of the day, if I can say I had fun, it was a good day.”
—Simone Biles

5 Things I Like About Our Work Being Featured in the Minneapolis Star Tribune
“This is for everybody in ‘sota!”
— Kevin Garnett